Julia Heuer is the eccentric master of prints and pleats. Playing with folklorish elements, visual references give homage to the past, while being brought into the contemporary context with a signature twist.
With a combination of unique in-house designed prints and innovative pleating techniques, she creates a look that cannot be replicated. Giving ancient techniques a contemporary and
bold makeover, Julia Heuer pieces delight with sensuous colors and an unorthodox array of patterns.

Julia Heuer, born in Germany in the Black Forest, embarked on her creative journey studying textile design at the Royal Academy of Arts in Stuttgart and later at the Danish Design School. Her expertise in print design led to her work being featured by renowned fashion houses including Dior, Comme des Garçons, and Vivienne Westwood, where she refined her skills and developed her unique aesthetic.
Driven by the desire to bridge the realms of fashion and art, Julia Heuer ventured to Paris to establish her eponymous label. Inspired by her background in textile design and her experiences working with prestigious fashion houses, Julia's vision is to create artisanal pieces that transcend traditional boundaries. It is a combination of art and fashion in every detail, evoking a sense of nostalgia and contemporary flair simultaneously. Somewhere in between the Pina Colada song, Prince, R'n'B from the 2000s, and Joni Mitchell, Julia Heuer's creations embody a fusion of diverse influences, resulting in pieces that resonate with individuality and charm. Julia Heuer is designing all prints in-house, adding a unique and personal touch to each piece, and ensuring that her label stands out with authenticity and originality.

Julia Heuer designs garments with a focus on prints, pleats, and signature shapes, creating unique yet wearable silhouettes that are ageless and slightly dramatic. Comfort is paramount, with each piece engineered for ease of movement and practicality, ensuring they seamlessly integrate into everyday life. These sacred folds are designed to work with you, rather than against you, adapting to a wide variety of body shapes and sizes. The garments are designed to be practical for everyday wear, not just for special occasions. Crafted with ancient techniques, reflecting our commitment to craftsmanship and tradition, each piece is more than just clothing; it's a cherished memory waiting to be collected.
When you wear a Julia Heuer garment, you effortlessly stand out, exuding confidence and grace, while living a life as colorful and vibrant as your own.

Each SHIBORI PLEAT garment reflects meticulous craftsmanship, shaped by the dedication and expertise of artisans. These skilled women, trained independently and hailing from diverse backgrounds and ages, specialize in the ancient art of Arashi Shibori, infusing each garment with their refined skills and passion.
The Arashi Shibori technique involves delicately binding fabric around tubes by hand, resulting in uniquely rounded forms – the sculptural shapes synonymous with Julia Heuer pieces. These garments pay homage to the tradition of craftsmanship, where each pleat serves as a testament to the artisan's skill and commitment.
Embracing the handmade process, each garment possesses its own distinct character. Pattern placement, pleating, and measurements may vary subtly, reflecting the individual touch of each artisan. These nuances add depth and intrigue to the design, enhancing its authenticity and allure.
These subtleties underscore the handmade nature of the process, enriching each piece with its own narrative and charm. They offer glimpses into the artisanal craftsmanship behind every Julia Heuer creation, lending them a sense of authenticity and artistry.
Explore the artistry behind our SHIBORI PLEAT garments in the link below.

At Julia Heuer, collaboration is fundamental to our creative ethos. Whether working with iconic artists like Björk, engaging in accessory collaborations, or embarking on knitwear projects, we embrace the diverse perspectives and skillsets that others bring to the table. Our community expands beyond those who wear our pieces; it encompasses the creatives who contribute to their creation. From curators to artists, writers to filmmakers, our community is deeply rooted in the world of the arts.
We find inspiration and connection within our own universe, where wearing a Julia Heuer piece becomes an expression of artistic identity and belonging. Moreover, collaborating with our artist friends on campaigns and imagery is not only integral to our brand's storytelling but also a celebration of shared creativity and friendship.

Sustainability is woven into the fabric of everything we do at Julia Heuer. From local production to fair wages for our artisans, we prioritize ethical practices at every step. Our commitment to sustainability extends to the materials we use, with a focus on recycled fabrics like polyester, which reduces our environmental footprint. While we acknowledge that some materials may not be eco-friendly, we offset this impact through initiatives like our no-surplus production system. We're dedicated to creating garments that are not only beautiful but also meaningful and enduring, reflecting our belief in a more sustainable fashion future. Sustainability is woven into the fabric of everything we do at Julia Heuer. From local production to fair wages for our artisans, we prioritize ethical practices at every step. Our commitment to sustainability extends to the materials we use, with a focus on recycled fabrics like polyester, which reduces our environmental footprint.

Each Julia Heuer piece is designed to be your trusty companion. They are meant to accompany you in any situation, from the everyday, to the most special occasions in your life. To maintain the pleats' beauty, simply follow the easy advice outlined on each care label: wash in cold water on the delicate setting, and dry and store the garment lying flat. Our pieces are incredibly easy to travel with – just stuff them in your suitcase, no steaming needed. With minimal maintenance required, you can bring your pleats wherever life takes you. For any further questions or assistance, we are always happy to help.